Why bother with getting reviews?
Reviews are one of the more important aspects of your online presence.
We are all influenced in one way or another by what other people say.
I am sure that most of you know that when someone refers your business it generally turns into a new customer. Well reviews online do much the same thing. They are a different type of referral.
This means putting time and effort into getting your current customers to leave you good reviews is time well spent.
If people can read reviews about you made by real people it can help them feel more comfortable about doing business with you. This is especially the case if they are not able to get a reference from family or friends.
Reviews on Facebook and Google My Business are extra valuable because they can show up in search engine listings.
How do I get reviews?
Simple ask. You know that old saying “If you don’t ask your don’t receive” well it is true.
If you don’t ask for reviews people may not ever think to give you one even if they think you are great.
First you need to create a website link that people can click on which takes them straight to the place to leave a review. Make it easy for them.
Below are the steps to creating a link for your Google My Business and Facebook page reviews section.
Google My Business Review
Step 1 Get your place ID
Go to this page https://developers.google.com/places/place-id and type in your business name in the map blank space bar.
Step 2 Copy your place ID
Once you have found your business you will see you Place ID number. Copy that.
ChIJI4fFuKV4c2sReTwDPg9JNQU – This is BYBO’s Place ID number.
Step 3 Create your URL/Weblink
You create your URL/Web link for reviews by adding your Place ID number to the link below.
So my BYBO link looks like this
Step 4 Shorten the URL/Weblink
Go to this page http://goo.gl/ and paste your long URL into the box provided
This is what the BYBO shorter URL looks like https://goo.gl/O7i0cn
Step 1 Go to your Facebook page
When you are on your Facebook page click on the Reviews options on the left hand side in the tabs section.
Step 2 Copy the URL/Weblink
Then copy the URL/Web link that shows in the top bar of your website browser.
It will look like this
Step 3 Shorten the link
Go to this page http://goo.gl/ and paste your long URL into the box provided.
This is what the BYBO shorter URL looks like https://goo.gl/UH3YeC
And you are done. Now you have links to share with people via email to make it easy for them to leave a review.
Please remember that for people to leave a review they will need to have a Google or Facebook account.
What next now that you have your links?
Ask, ask and keep asking.
I recommend sending a personal email to your clients that you are sure will take the time to leave you a review. Taking a personal approach will mean they hopefully feel special that you have asked them. I know I would.
You can also add something to your email footer with the links.
OK now over to you and please let me know if you have any other ideas for getting reviews.